The American conference organized by the American Academy of Audiology (celebrating its 20th year in 2008) took place April 2-5 in Charlotte, North Carolina. A premier international conference for hearing professionals with more than 7,000 visitors expected to discover the event’s 200 stands. Besides the exclusivity of global launches of new products, it is an opportunity for the principal manufacturers to bring together their teams from different continents. In an optimistic climate and market, Asian, South American and European representatives were able to meet, as well as audiologists, hearing care professionals and students. For visitors searching for new product, all the hearing aid and accessories manufacturers present their leading products such as Be from GN Resound, Zon with Starkey or Pure and Vibe with Siemens. The 2009 AAA conference will take place in Dallas, Texas.