Do you have what it takes to be a winner? Hearing professionals have an opportunity once again to be recognised as leaders in the field following the launch of the 2010 Audiologist of the Year award. Rayovac has again joined forces with Audio Infos magazine to support this competition which is widely recognised as Europe’s top prize for audiologists. Set up to recognise and reward excellence in audiology, Audiologist of the Year invites patients to nominate professionals who have gone above and beyond the call of duty to care. The competition, now in its third year and judged by an independent panel of industry experts, has attracted thousands of entries from patients around Europe including many inspirational and heart warming personal stories. Paula Brinson-Pyke, marketing manager at Rayovac, said: “We want to hear more personal stories like the nomination for last year’s winner, Robert Beiny. We don’t just want to know audiologists are good, we want to hear patient’s own stories of how they have gone above and beyond the call of duty to help out.” Paula added: “For audiologists the competition offers multiple benefits. It’s more than just a pat on the back, the kudos and recognition is great for the profile of your business. The health of our hearing is vitally important to our overall well being and hearing care professionals make a massive difference to people’s lives.” Audiologist of the Year is open to people living in the UK, France, Germany, Austria, Spain and Sweden. A national champion is chosen in each country before an overall winner is announced at Europe’s premier hearing event, the 2010 European Union of Hearing Aid Acousticians (EUHA) Congress in October. The winner will enjoy an expenses paid trip to the event in Hannover and be presented with their prize at a special evening of excellence in front of peers and industry experts. Further details about the competition, how to enter and a range of promotional materials are available at www.audiologistoftheyear.eu