After 54 years as the UK distributor for Widex products, from July 2010 PC Werth will no longer be supplying hearing aids to UK hearing care professionals. Widex A/S of Denmark is finally going direct to market and will form its own subsidiary company to distribute and service its products. “Widex is a superb Company” says PC Werth Managing Director, Lawrence Werth, “and we have had 54 mutually rewarding years as their UK distributor. But over the last 2 or 3 years, with margins tightening and unprecedented adverse foreign exchange rates, it has proved impossible for us to achieve a satisfactory return. Inevitably, we will have to adapt our business at PC Werth, and we trust that our customers will appreciate the pressures this puts upon our staff over the coming months. However, this will enable us to focus on what has always been the true strength of PC Werth: our depth and breadth of knowledge in the audiological market. There is a healthy market” Lawrence continues “for all the ancillary products and services needed by hearing aid manufacturers, retailers and end-users. With our expertise, reputation and contacts, we are well placed to further develop this market. That’s our future – and it’s a very bright one for PC Werth. So that’s where we are going to focus all our considerable energy and expertise.” Lawrence finished by saying, “It’s undoubtedly the end of an era in the UK hearing aid industry, but I have to admit to being as excited about our future as I have ever been. It feels like a weight has been removed from our shoulders, and we are now ready to bound forward.”