The Ida Institute’s second seminar series focusing on Creating and Maintaining Patient Motivation took place on May 18-20 with 20 hearing care professionals from around the world. “Our goal is deepen our participants’ understanding and appreciation of the motivational issues and challenges hearing care professionals and patients face,” explains Ida Institute Director Lise Lotte Bundesen. “Ida Institute seminars are not a place where professionals come to listen to a number of lectures, take notes and then return home. We recognize that to affect change participants must actively engage in the process of inquiry, working as a group to develop insights, strategies and practical tools that truly benefit the profession and in turn people with hearing loss.” As part of their seminar experience, participants -- many of whom have well established professional networks -- agree to share seminar insights and learnings with other hearing care professionals in their communities.  Ida Institute staff, faculty and participants continue to collaborate post-seminar through a closed online forum created by the Institute. The next two seminars in the Motivational Engagement series for hearing care professionals are scheduled for August and September.  Applicants for upcoming Ida Institute seminars can apply online at www.idainstitute.dk.