Siemens Audiology no longer for sale. On Tuesday March 16, the firm named a new CEO to head its Audiology division, marking the abandonment of the project to cease this activity. Roger Radke succeeds Stefan Schaller as the head of Siemens Audiologische Technik (SAT). Radke had already assumed this position from 2000 to 2004 before being appointed CEO of Siemens Water Technologies. “With this nomination, we hope to reinforce our activities in the domain of hearing aids, especially with the solid experience and vast network that Roger Radke obtained when he worked in the audiology branch of Siemens,” says the group. Stefan Schaller will have new responsibilities within the firm. “We are currently facing several major challenges,” explained Herman Requardt, CEO of Siemens’ Healthcare Sector. “The market has become more and more difficult. It is consolidating more and more. The economic models of our competitors and our clients change. You know that for the past several months we have examined how to better manage this situation and how to lead our audiology activity to success. We considered all the options and, in this context, we examined offers from investors and from other companies. Now, we will again concentrate on our traditional forces and work to recover our market share with new and attractive products, excellent customer service, investment growth and new partnerships.”(Photo: Siemens.)