The WIRe from PC Werth is more than just a pricelist. “In fact, it’s a bit of a beast” says Tom Parker, “and I’d truly worry for the person who sat down to read it in one go. Rather, it’s a resource to add value to Widex dispensing, both as a framework to increase dispenser expertise with our products and also as a device to assist client satisfaction. Naturally, it covers prices, product information, colours and so on. It also works to explain the benefits of Widex technology to the user, enhancing value.” The WIRe is a modular document, and also contains information on training, marketing materials, accessories for resale and other products. As an updateable document, the WIRe will be available for print, download or review on the PC Werth website (www.pcwerth.co.uk/professional), keeping it fresh and active.