Decibels for Life. This is the name of the new campaign from the German manufacturer Siemens. It aims to maintain awareness of hearing loss and champions hearing innovations that help people overcome impairments, leading to an improved quality of life, according to the company. The ongoing campaign addresses how hearing loss, or wearing an inappropriate hearing instrument, can result in missing out on daily sounds : "Why miss a decibel of life? Just a few decibels can mean so much. A whisper of gossip. A scream of joy. A word of praise. Two glasses clinking in celebration. Hearing is more than a perception of sound. Hearing is quality of life."